Friday, February 22, 2019

Small business community. To succeed in Downtown Lake Worth. A case example: Artsy Fartsy Dècor & More.

Why did Artsy Fartsy go out of business in April 2017?

And why couldn’t Artsy Fartsy succeed on Clematis Street either as reported in The Palm Beach Post in February 2018?

However, Mr. Brian Schlitz, the owner of Artsy Fartsy, explained nearly two years ago why he relocated from Boca Raton to the low-rise City of Lake Worth this way, two excerpts:

“Lake Worth is a very artsy, charming town and the perfect place for a specialized, fun décor store.”

And Mr. Schlitz continued,

“Lake Worth’s top business assets are the public officials in place.”

—Quote from the Lake Worth CRA News Blog in April 2017.

Could Mr. Schlitz be referring to City Manager Michael Bornstein and Lake Worth CRA Director Joan Oliva?

Now moving on . . .

Today at 4:00 is deadline to RSVP for a FREE event.

An event sponsored by the Lake Worth Community Redevelopment Agency (CRA).

Why RSVP today and attend this exciting upcoming event? This is why, an excerpt from the The Palm Beach Post by a beat reporter who heavily promoted Artsy Fartsy Dêcor and More and that ultimately failed in Downtown Lake Worth proving that a regional newspaper is not the most efficient way to attract customers. The beat reporter wrote:

That brings me to Lake Worth. OK, work with me here. Imagine, if you will, the city hosted a show called “The L-Dubs” and handed out trophies to businesses on Lake and Lucerne avenues, the heart of Lake Worth. What’s that new Key West-looking business in downtown Lake Worth?

This quote.about Artsy Fartsy Dĕcor and More, a ‘new Key West-looking business’ is from January 2017. By February 2018 Artsy Fartsy was out of business.

Promoting yourself as a ‘Key West-looking business’ selling repurposed beach riff raff in L-Dub is not quite the best approach to attract the sophisticated shopper or the Quirky LOCAL shoppers in the City either. 

Despite being heavily promoted often in The Palm Beach Post this business, Artsy Fartsy, ended up leaving Downtown Lake Worth.

Which leads into a FREE event sponsored by the Lake Worth CRA:

“Do you have a great product or service, but still not enough customers?”

“Join us to learn how to use market research to identify who your best customers are, where they live and how to market to them more effectively.”

This FREE event by the Lake Worth CRA:

Featuring Guest Speaker Deborah Lanford, MBA, Certified Global Business Professional (CGBP) at Florida Atlantic University’s Small Business Development Center (SBDC).

Please RSVP to Emily Theodossakos at the CRA no later than 4:00 this afternoon. Call 561-493-2550 or send an email to: