Sunday, June 25, 2017

Latest about “The Cottages of Lake Worth” Just in case you missed this.

“I love self-publishing success stories.”

“Sometimes success comes just by chance and sometimes by thoughtful decisions and a commitment to quality. The book, Living Large in Small Spaces: The Cottages of Lake Worth is the latter case.”
—Quote. Book designer Michael Rohani, June 2nd, 2017.

An order for 2,000 more “Cottages of Lake Worth” hardcover books has been made and will be arriving in 2–3 months. This is an amazing publishing story. No one is regretting the decision to sell this book “locally” and not go “global” with an online bookseller.

All the thanks go to the “many local advocates, beneficiaries, and stakeholders” involved in this project, and of course, people like Michael Rohani who designed this wonderful book.

Two more quotes by Mr. Rohani in this article titled, “Book project, Living Large in Small Spaces: The Cottages of Lake Worth”:

The book brings together popular topics that are of interest to audiences everywhere—inspiring cottage photography, garden design ideas, and solutions for living in small spaces. But getting almost instant success comes from having many local advocates, beneficiaries, and stakeholders such as the cottage owners featured in the book, the Cultural Council of Palm Beach County, and various supportive individuals and local businesses. There are also many local venues and opportunities for selling the book. So, not surprisingly, I received this email shortly after the book was published:
Hi, Michael—“Can you believe it, we are going for our second printing of our book? On Monday, the board gave a collective thumbs up for more books. . . . We are down to fewer than 150! Thank you again for making our book so, so successful!”
and. . .

     A big part of the book’s success comes from the creators’ decision to go beyond self-publishing. That started with creating their own publisher identity to become an independent publisher. They carried this through, following publisher best practices with the editing, design, branding, printing, and marketing strategy. They were receptive to professional guidance and made decisions guided by marketing ideas that you would expect from an acquisitions editor at an experienced publishing house. The result is a book that anyone would find interesting and enjoyable to look through. Not only does it not look “self-published,” it is easily competitive with the best books in its category.

A creative design idea by Mr. Rohani is a printing technique called, “Spot Varnish” for the book covers.
From a book review by Carleton Varney in the Palm Beach Daily News (aka, The Shiny Sheet):

“If you delight in color, charm and old world Florida, The Cottages of Lake Worth is a must for your home library! I just cannot say enough good things about this book.”

Stay tuned. When the next order of books is ready for shipping you will be updated.

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