Wonkblog: "The most racist places in America, according to Google"

Wonkblog is part of The Washington Post. Christopher Ingraham has this telling article about racism in America using Google search data:

     Where do America's most racist people live? "The rural Northeast and South," suggests a new study just published in PLOS ONE.
     The paper introduces a novel but makes-tons-of-sense-when-you-think-about-it method for measuring the incidence of racist attitudes: Google search data. The methodology comes from data scientist Seth Stephens-Davidowitz. He's used it before to measure the effect of racist attitudes on Barack Obama's electoral prospects. [emphasis added]

[and. . .]

     This is important, because racism is a notoriously tricky thing to measure. Traditional survey methods don't really work -- if you flat-out ask someone if they're racist, they will simply tell you no. That's partly because most racism in society today operates at the subconscious level, or gets vented anonymously online.

Below is a screengrab of the map in Wonkblog and you can see south Florida fares very well. The middle of the state and the Panhandle don't fare as well.

Image from Wonkblog. Click link to see the entire map.