Saturday, March 7, 2015

Palm Beach County's tourism blitz already set for our friends up North

Click title for TV commercial to air later this year. Here is the site that is promoting Palm Beach County tourism.

Jennifer Sorentrue at the Palm Beach Post has a story about the tourism effort already ready to unleash on our Northern comrades seeking relief from the cold next Winter. From the article:
     Discover The Palm Beaches, the county’s tourism marketing arm, has unveiled a 60-second commercial set to hit airwaves early next year in Boston, New York, Baltimore and Washington, D.C. Those markets are among the county’s most important tourism generators because of the large number of flights to Palm Beach International Airport.
     Although the television spot is designed to appeal to a wide variety of travelers, county tourism leaders hope mothers and families will find it especially captivating. Women typically control a family’s travel decisions, tourism leaders said.
Welcome to Palm Beach County!