Saturday, March 4, 2017

Remember CBS12 TV news reporter Jonathan Beaton?

Every now and then will get a question like, “Whatever happened to that reporter who sounded like Orson Welles?” Jonathan Beaton is doing quite well. More on that below.

Beaton was once a radio broadcaster and if you’ve ever heard his voice you can understand why. He decided to transition to TV news and joined CBS12 in early 2015 I think. At the time that station was just plain terrible and reporting about Lake Worth was horrid for the most part. Remember the “Holy War” leading up to the 2015 March elections? No. Beaton had nothing to do with that nonsense.

Anyhow, later in 2015 Beaton cut loose with CBS12, read about that using this link. One of his last news segments was an excellent one on sober homes in Lake Worth (the link to this story at CBS12 no longer works). Here’s a screen grab from that segment:

One of Beaton’s final news segments was on the issue of sober homes, the subsequent neighborhood disruption and resulting crime in our City.

So where is Beaton now? He has his own PR firm called Inside Advantage PR and one of his specialties is media relations:

Inside Advantage PR works tirelessly to get our clients the press they deserve. Whether it’s through radio, television, magazines or nationally read newspapers we understand how media attention can positively affect your business. . . . In the fast paced 24/7 news cycle, you can’t afford not to have a savvy agency handling your media relations. “If I was down to my last dollar, I’d spend it on public relations.” —Bill Gates

To contact Mr. Beaton use this link.

If you’ve been following some of the ‘news’ from CBS12 you can understand why his move to start his own PR firm was a good idea. And still, NBC5/WPTV remains the most accurate of all the TV news networks in Palm Beach County. You can say they remain “the 1 you really need to turn 2” for news about your community.