The publisher of The Palm Beach Post wrote what? Maybe just a slight exaggeration?

The publisher of The Palm Beach Post is heralding the 100th year of the papers existence today (1/5) which included an attachment to the printed edition's front page. Tim Burke's headline is, "Thank you for letting us serve you for a century". Buried in the middle of his message is this paragraph:

     Today, the weekly audience for The Post is almost 593,000. Nearly half of Palm Beach County’s adults read The Post. [emphasis added] And we have 941,210 Facebook followers.

Huh?

First off, Grumpy Cat has over 8 million followers. It's hard to see how Facebook translates into the bottom line but maybe they've got a plan for that.

The weekly audience is "almost 593,000"? Note that's not 593,000 individuals that read the paper. That number is the daily readership (Monday–Friday) then adding Sunday and totaled for the week. For instance, I am 6 of the print edition audience since I get the daily paper and Sunday too. It would be nice to see the Post's breakdown of the numbers: daily print edition, Sunday paper, and their online audience but that information is difficult to find but I'm sure their advertisers have those numbers.

"Nearly half of Palm Beach County's adults read The Post." I  think the folks at the Sun Sentinel will have a chuckle over that one. I would venture to say over half of the residents in Palm Beach County don't even know or care there is a Palm Beach Post newspaper. For those of you that don't know, the dividing line between the Sun Sentinel and the Post is understood to be Delray Beach. Everything south of Delray is Sun Sentinel territory.

What does Wikipedia have to say about the Post's circulation numbers?

Circulation
88,231 Daily
142,679 Sunday

And another thing from Wikipedia:

Like many newspapers throughout the country, the Post downsized its newsroom by more than 30 percent in 2008 and 2009. At the same time it closed its printing press. The Post's print edition is now printed in Broward County by the South Florida Sun-Sentinel and shipped north to Palm Beach County for daily distribution. [emphasis added]

Anyhow, Happy Birthday Palm Beach Post!