Gov. Scott wants $100 million for Visit Florida | The Florida Current

The amount seems a little excessive in light of other state priorities. This would include greater outreach in the form of advertisements in targeted national and international markets. This seems contrary in a budget year that Governor Scott is naming what he's naming it. See below, click title for link to article.

“We are on track for another record (tourism) year, and we hope to build on this incredible momentum and make the Sunshine State the No. 1 travel destination in the world.  To do that, we are going to recommend an historic $100 million in our 'It’s Your Money Tax Cut Budget' this year,” Scott said.