Lake Worth Launches Official Twitter Account

Here is the text from the press release:

     The City of Lake Worth will be launching an official Twitter account on Saturday, July 4th to document events and local culture in Lake Worth. The launch of @LakeWorthPBC will begin with a live tweeting session of the Great American RIF Raft Race, including visual content and information, starting at 10:30 AM.
     Twitter will be the first of several new social media platforms that will be implemented by the City over the next several months in an effort to strengthen the City’s brand and communicate relevant news and features to residents. City events as well as culture will be documented in a fresh way using photography, video, text, and graphic design. The various social media accounts will be linked to the City’s website and promoted on printed materials.
     All content on social media will contribute to the City’s brand, “The Art of Florida Living,” by demonstrating the original, quirky, artistic, and environmentally beautiful elements of life in Lake Worth. Frequently published content will include festivals, art shows, performance and musical arts, footage of landscapes and the outdoors, youth and school related events, and soft news.
     City employees and residents are invited to follow @LakeWorthPBC, and enjoy a new way of connecting with their local community.