Historic sign revealed after West Palm Beach crash | Local News - WPBF Home

These are also called "ghost signs" in urban planner-speak. Click title for link to article. They help identify businesses and reflect the area's character and relevance at the time the original sign was painted. This West Palm Beach example is from 1952 and can be found on the north side of Belvedere Road. It was uncovered after an accident and the current owners are going to restore it, as best they can, to what they believe the original was when it was painted. There is a very prominent, restored "ghost sign" on the south side of the building at the northeast corner of 17th Avenue North and Dixie Hwy. That one was restored, even though the "Coca-Cola" it advertises isn't sold in the building anymore. Check it out the next time you are driving north on Dixie.