TDC approves plan to rebrand Palm Beach County tourism | www.mypalmbeachpost.com

More evidence of a strong hotel market in Palm Beach County in this article about the Tourist Development Council. Click title for link. From the article:

Tourism Development Council Executive Director Glenn Jergensen described the results as “good solid numbers,” during Monday’s TDC board meeting. The increases reflect a healthy 71 percent occupancy rate for the year so far, and growth in the rates hotels charge.

And then this:

In addition, the CVB presented its marketing plan for next year. Pesquera outlined several “high-level, informal” goals:
• 6 million visitors, up from 5.4 million in 2012.
• 72 percent hotel occupancy.
• 5,000 new full-time jobs.
• $1 billion in taxable sales revenues.
“The competition out there is absolutely fierce,” he said.

The last group was about goals for the rest of the year. Tonight we are likely hear the defeatism present in Commissioner McVoy's' vision for Lake Worth and how if the market said that downtown Lake Worth needs a hotel, there would be a hotel. A good deal of what Lake Worth is now is due to our tourism-based past. What's to say that doesn't hold a part of our future? We can be more than the Ixora and the Silver Lions motels.

Didn't someone say once, "If you build it, they will come?"