Jorge Pesquera is the president and CEO of Discover The Palm Beaches, Palm Beach County’s official tourism marketing organization.I would encourage you to watch these videos and send one occasionally to your friends and family up north as a tease; here is a good one:
Under his leadership, the county welcomed more than 6 million visitors in 2014 and the industry is on track for another record-breaking year. [emphasis added] Travel and tourism is one of the county’s top industries, with an annual economic impact of $7.1 billion. The industry employs more than 63,000 people, and generates roughly $42 million in tourism tax revenue.
Out of all the videos ever done by Discover the Palm Beaches this one is a classic:
And one last thing. . .consider Lake Worth a destination for your next Florida vacation. Our City is conveniently located next to Palm Beach (33480), West Palm Beach is our neighbor to the North, and Delray Beach is only a few minutes South. Come Visit Lake Worth!
![Dr. W. H. Cotton’s ode: “Oh, My Lake Worth, Florida!” [circa 1920].](http://1.bp.blogspot.com/-yhHyCn84ZIQ/WezjlEL-0tI/AAAAAAAAPZ4/CzkhriK6zpEJJ3d9Je1495d49gIhnMlxACK4BGAYYCw/s1600/LakeWorthPioneers.JPG)
