Monday, September 14, 2015

Jennifer Sorentrue interviews Jorge Pesquera: CEO of Discover the Palm Beaches

This interview is a must read that appeared in Sunday's print edition of The Palm Beach Post. Here are the opening two paragraphs:
     Jorge Pesquera is the president and CEO of Discover The Palm Beaches, Palm Beach County’s official tourism marketing organization.
     Under his leadership, the county welcomed more than 6 million visitors in 2014 and the industry is on track for another record-breaking year. [emphasis added] Travel and tourism is one of the county’s top industries, with an annual economic impact of $7.1 billion. The industry employs more than 63,000 people, and generates roughly $42 million in tourism tax revenue.
I would encourage you to watch these videos and send one occasionally to your friends and family up north as a tease; here is a good one:
Out of all the videos ever done by Discover the Palm Beaches this one is a classic:

And one last thing. . .consider Lake Worth a destination for your next Florida vacation. Our City is conveniently located next to Palm Beach (33480), West Palm Beach is our neighbor to the North, and Delray Beach is only a few minutes South. Come Visit Lake Worth!