Tuesday, December 19, 2017

Palm Beach Post promoting our City: “This is not the Lake Worth of old.”


First, there’s some new news about
Downtown Lake Worth:
The café on the second floor of The Book Cellar bookstore is now open. Learn more about
this exciting new business below.

Did you used to read a blog called “Central Palm Beach County” or maybe recall that Post
platform for local City news?

This was a very popular blog created by The Palm Beach Post, was very helpful, got a lot of attention during last year’s holiday season and is credited with boosting sales here in the City. The operative word is ‘was’ (explained below).

For example, on Dec. 16th, 2016 one of Post beat reporters posted this news on the Lake Worth blog:

LAKE WORTH — Earlier this year, the city passed an ordinance banning stores from selling prepackaged alcohol between 10 p.m. and 7 a.m. The ban upset many local convenience store owners who said it would cut into sales.
     But the new law, according to [Vice Mayor] Scott Maxwell, seems to be doing what it was meant to do — help clean up the city. . . . “This is not the Lake Worth of old. Things are getting better.” [emphasis added]

And the result as reported by PBSO Cpt. Todd Baer:
If you’re interested in learning about “com-
ments and feedback from many neighborhoods”
click on this link.

Plus that isn’t the only blog at the Post that’s been neglected. The blogs “Western Palm Beach County” and “Real Time” stopped adding new content last August as well. And then there’s the “Eye on Palm Beach County” blog too.

Has the Post given up completely on these popular social media platforms?

“Journalists document change in real time. Sometimes, the change is about us.
     Last week [Oct. 31st], the owners of The Palm Beach Post and the Palm Beach Daily News put our newspapers up for sale.”
Timothy D. Burke, publisher, commentary titled “Mission of Post, Shiny Sheet will not change” dated Nov. 4th, 2017.

On this blog you’re reading now, “Lake Worth City Limits”, have been focusing recently on the ways businesses can get attention from business reporters at the Post, help promote the business community here in the City and along the way help the public in Central Palm Beach County better understand what and where the City of Lake Worth actually is.

For the list and contact information for the five business reporters at the Post click on this link and discover helpful tips too, information about ways to boost holiday sales and actual examples from the 2016 Christmas and holiday seasons, for example: What one business did wrong and what another organization did right! Briefly, knowing how to contact the right business reporter with quality and news-‘Worthy’ information makes all the difference, for instance, do you know what “B-roll video” is?

Now back to the blog created by the Post to promote the Lake Worth business community.

Do you remember all the excitement when the Post’s blog focusing on the City of Lake Worth was rolled out in late 2015? It created quite the stir and excitement for the 2016 holiday season and then, for some reason, just fizzled out. The last entry posted was in late August this year. Now the effort is on to have the Post begin using that blog once again promoting the business community.

It was a news story on December 16th last year, promoted by the Post’s Alexa Silverman, that helped sell over 40 Cottages of Lake Worth hardcover books at an event held at the Palm Beach County Cultural Council located at 601 Lake Ave. in the Downtown.

Whilst on the topic of the business community here in the City have you been to The Book Cellar yet? This is a new bookstore in the Downtown located at the corner of Lake Ave. and “Jumpin’ J Street”. The Cottages of Lake Worth hardcover book is there for you to look over and maybe purchase. It makes an excellent Christmas and holiday gift. To learn more about the book and The Book Cellar bookstore click on this link.

So. Stay tuned. Maybe some time soon the Post’s blog highlighting the City of Lake Worth will begin stirring once again. And scroll back up for the list of business reporters earlier in this blog post. Why? Because if your business hasn’t tried contacting a business reporter by now, maybe your competition already has.