More proof Delray Beach is in decline and the City of Lake Worth is in ascendance.

How do we know this to be true? After reading this blog post use this link to find out.

When NBC5/WPTV reporter T.A. Walker gets into the act trying to steal some of our LDub* vibe you know we’re having a big impact (news report below). The first bombshell, if you recall, was when GarlicFest (formerly held in Delray), tried to find a location within our little City but couldn’t find one big enough. So they settled on the next best thing: John Prince Park just outside the City limits.

Reporter T.A. Walker knows the Skate Zone is not “in Lake Worth”:

Palm Beach Skate Zone is South Florida’s only Ice and Roller Skating Rink and is conveniently located just off the Florida Turnpike exit at Lake Worth Road. Address: 8125 Lake Worth Road, Lake Worth Fl. 33467.

The City of Lake Worth only has two Zip Codes: 33460 and part of 33461.

All the reporters at WPTV know about Zip Codes here in Palm Beach County.

This is just a blatant attempt by WPTV to try and steal some of our LDub and Hipster vibe. Why? Who knows.

However, once again this demonstrates why “municipal branding” is so important. You may recall recently on this blog what the city manager in the Village of Wellington said:

One of the reasons for doing community marketing is because the village needs to make sure that people are aware of the things the village does well, which include schools and parks, Schofield [Village Manager Paul Schofield] said.
     “We’re looking for a program that communicates our family lifestyle, the things that are unique about Wellington and our willingness to respond to the changing needs of our residents,” Schofield said.

Without further ado, the false news report at WPTV titled, “Meet the Dub City Roller Derby girls who practice at Skate Zone in Lake Worth”:

LAKE WORTH, Fla. - Please forgive all the 1980s references in this story. Roller Derby, yes that thing you may remember from the ‘80s, is still alive and well at Skate Zone in Lake Worth. And the team representing South Florida is called Dub [as in “LDub”; see footnote below] City.

This just proves the point.

Everybody wants to be a part of our City of Lake Worth!

*What does LDub (or “L-Dub”) mean? It’s slang for “Lake Worth”. The “L” is short for “Lake” and the “Dub” is short for “double-‘u’ ” as in the letter “w”, hence the term LDub.
     Have to keep reminding myself there are a lot of new residents in the City who don’t know this stuff. Welcome to LDub dude!