From the Shiny Sheet: "Cultural Council launches tourism drive"

[UPDATE: Watch the incredibly cool video at the end of this blog post. Tony Award-winner Ben Vereen wears his #ShadesOfCulture (Twitter hashtag) to support the arts and culture here in The Palm Beaches.]

If you didn't know, the Palm Beach County Cultural Concierge is located right in downtown Lake Worth at the Cultural Council of Palm Beach County. Below is this news from Jan Sjostrom at the Shiny Sheet (aka the Palm Beach Daily News) and take note of the new marketing term "zoomers":

     "Any day now you might see ads featuring celebrity artists wearing perky aqua sunglasses popping up on your phone, tablet or laptop.
     They’re part of the Cultural Council of Palm Beach County’s new $1 million-a-year push to attract tourists to Palm Beach County. Financing comes from a portion of the penny hike to the tax on short-term lodgings that went into effect last year.
     Florida is Americans’ top domestic tourism destination, according to 2015 figures from Destination Analysts. But there’s considerable in-state competition.
     'When people come to Florida they have a lot of choices,' said Marilyn Bauer, the council’s director of marketing and government affairs. 'A lot of places have beaches, scenery and restaurants. What we have is an outstanding cultural community for people who visit year-round.
     The campaign targets what marketers call 'zoomers,' [emphasis added] that is, tech savvy, well-heeled baby-boomers who have turned from accumulating objects to collecting pleasurable experiences."

Have you ever visited the Visitor Center in downtown Lake Worth? Use this link to find out more about that.

The City of Lake Worth's Visitor Center is located in the Cultural Plaza at the corner of Lake Ave and Federal Hwy.

Enjoy watching Ben Vereeen in Shades of Culture: