More on Jorge Pesquera from Jennifer Sorentrue at the Post

The Post reporter recently did an interview with Jorge Pesquera of Discover the Palm Beaches you can read here.

Here is the latest about the effort to attract tourists and visitors to Palm Beach County in an article titled, "Tours for travel agents, writers designed to lure visitors to county":

     “A great measure of our success is dependent on our ability to showcase the Palm Beaches to travel influencers,” said Jorge Pesquera, president and CEO for Discover [emphasis added], the county’s official tourism marketing organization. “There’s no better way to seal the deal on potential visitors than by enticing travel media, meeting planners, travel planners and tour operators to come here for themselves. Once they experience firsthand the beauty, hospitality and diversity of experiences this destination offers, they fall in love with our area — which results in attracting future visitors to the Palm Beaches.”
     Tourism officials across the country offer similar tours to writers, travel agents and other industry representatives.
     In Palm Beach County, Discover has helped host six group tours and 30 individual writers this year. The trips include representatives from both niche and trade publications as well as mainstream media, including The Washington Post.

Here is a link to an array of videos from Discover the Palm Beaches you can send to your friends and family up North as a tease. If you haven't seen this one courtesy of Mr. Pesquera, it's my personal favorite:

And one last thing. . .consider Lake Worth a destination for your next Florida vacation. Our City is conveniently located next to Palm Beach (33480), West Palm Beach is our neighbor to the North, and Delray Beach is only a few minutes South. Come Visit Lake Worth this Winter.