Sunday, July 5, 2015

The City of Lake Worth on Twitter, are they up for another important task?

The City rolled out their Twitter feed yesterday (July 4th) and it was a sight to behold. For the very first day they did a spectacular job, using text efficiently, links, pictures and even video. Share the City's Twitter with all your friends and family: @lakeworthpbc.

For example here is one Tweet that was sent out:
For those of you unfamiliar with Twitter, here is a "Tweet".
Stay with me here. . .how many people realize how small the City of Lake Worth is? Palm Beach County (PBC) is well over 2,000 square miles and Lake Worth makes up less than 7 square miles of that. A large part of Palm Beach County is unincorporated and there are 38 municipalities in the county. The county population is about 1.4 million people and Lake Worth makes up 36,000 of that: about 3%, that's all.
The actual size of 'Lake Worth'. Note Lake Osborne and the E-4 (Keller) Canal to the west.
But if you pay attention to what some in the mainstream media think the size of Lake Worth is you get an entirely different message. Because the media relies on false information and Zip Codes they think the City extends all the way to the Florida Turnpike and south almost to Boynton Beach. For instance, there was a terrible accident in "Lake Worth" yesterday that didn't happen in Lake Worth; it occurred in unincorporated PBC, or if you prefer, 'suburban' Lake Worth. I corrected a TV news station yesterday for a false news report they sent out on Twitter:
I am not suggesting the City social media department monitor Twitter all day for false news reports but when they are informed of such instances an 'Official Tweet' would be in order. This would go a long way in educating the news media about city borders and distinguishing between what is suburban PBC and what a municipality is.