Those red & white signs with appeals to save "THE BEACH!"

Here come more red & white signs in Palm Beach County:

Red and white sign for "Save Boca Beaches". Picture from Alexandra Seltzer's story in The Palm Beach Post.

Hysterically unhinged red and white sign in Lake Worth.

Are you getting the drift? Both of these signs are about issues that have nothing at all to do with "THE BEACH!". "THE BEACH" language is called a meme, a clever process to manipulate people into believing something untrue. Who doesn't want to save "THE BEACH"?

Here are just three logical fallacies being used here:

• The Bandwagon Fallacy
• The Appeal to Pity
• The Slippery Slope Fallacy

Would it be coincidental two coastal communities in Palm Beach County are using almost the same tactic to change public opinion? Rabbi New's synagogue in Boca has already been approved and some are doing everything they can to stop it. You can read about that in Alexandra Seltzer's article in the Post.