Naked Politics | Miami Herald

Huge money being spent on television advertising in the Florida Governor race. Check this out. Click title for link.

Another week. Another $10.4 million thrown in the fire we call television advertising.
Florida’s governor’s race is now a $50 million-plus commercial spectacle, with more than 71 percent of that spending from Gov. Rick Scott.
During the week that ended Friday, Scott dropped an additional $8 million for current and future ads. That’s about a 23 percent increase for the Republican, dwarfing Democrat Charlie Crist’s ad-buy increase of 17 percent, or almost $2.5 million.
If TV ads decided the governor’s race, Scott would win in a landslide.
There’s more to an election than running commercials, however, just as there’s more to winning a war than just using air power. Like a military campaign, a political campaign needs infantry — the “ground game” or “field operations” of paid staff and volunteers who phone voters and reach out them face to face.