Lake Worth to consider changing name of city to Lake Worth Beach

This is Willie's review of the two referendum proposals on this evening's City Commission agenda.  I am still assembling my thoughts on how best to demonstrate the confusion and, yes, cluelessness of the height limitation proposal.

As for the name change, I have always felt the city needs to mount a sustained effort to differentiate itself from unincorporated Palm Beach County areas which carry a Lake Worth mailing address.  I agree with most of the reasons for the change contained in Commissioner Maxwell''s memo on the item.  We do need to be cognizant of the expense related to a change in name - both to the city and private businesses.  Our identity as a city needs more work than just name change though - it also requires a commitment to a sustained public information/public relations effort.  That commitment could take the form of a Public Information Officer who could manage a steady drumbeat of press releases and news items related to the city of Lake Worth/Lake Worth Beach.  We actually need such an effort with or without a name change.  

I also think this name change idea was tossed about ten or more years ago - if anyone remembers for sure when it was discussed, please share.  Oh, and we could always call ourselves "Jewel."

Click title for link to PBP article.