This is the "Hotel Florida." I have seen other references to it. Does anyone know where it was located? Judging by the picture, what looks like a main street, I suspect it was near the downtown.
Listed on the back of the card as 129 North "J" Street, this occupied the southwest corner of North "J" and Second Avenue North - which is now the parking lot behind the Gallo Building.
The "Southgate Motel", on the west side of the 700 block of South Dixie Hwy, is still there today. In fact, I used to live behind it when I lived on South "H" Street. The back of the card says that it is in "within walking distance of shopping, restaurants and the ocean." Really?
This is one postcard that has a message on the back dating from 1962 - the "Cedar Motel". It is in the general location of the Courtyards at the northeast corner of 6th Avenue South and South Federal. The description on the back of the card talks about the "New Pier" and "cross ventilation" - before air conditioning.
Another postcard with a message on the back, postmarked 1979. This is the "Carolina Motel & Apartments" at 711 South Federal Hwy - on the west side a few blocks south of 6th Avenue South. Notice the neon sign announcing "Heated Apts." - good advertising for a night like tonight! This one is still intact and now goes by the name of "Seven Eleven Apartments."
Meet "Evelyn's Apartment Court" - probably a former neighbor of the "Southgate Motel."
"Purvis Garden Villa Court" - 1122 South "J" Street - Just north of 12th Avenue South, actually next to the lot that was to be "Chicks-on-Dixie." Up-Date - this has now been demolished.
Not the glamor shot here, to be sure. This is 1417 South Federal - the "Saga Apartments." This is what it looks like today.
Here's the "Dixie Bell Motel" 1100 South Dixie Hwy. It is still there today, albeit with a different paint job and somewhat different client base.
1617 N. Dixie Hwy. - "The Palm and Pine Motel" - now the parking lot north of Ample Storage.
This is the "Holiday House" at 320 North Federal - currently surrounded by a chain link fence and not occupied now for a few years.