The Lake Worth Tree Festival on February 13th (and how not to create a flyer to promote the event)

The Lake Worth Tree Festival is one of those special City festivals and there is so much to learn and do—especially for all the kids. You can win a free tree like I did a few years ago. There will be music, lectures, handouts, and demonstrations; more information to be had in one place than you can find anywhere else. SmartyPlants has a big display of trees and shrubs and an expert who can tell you how to plant something and most importantly, where to have it planted on the property. County and city employees will also be on hand to answer any questions you have.

Here is the festival Facebook page and an excerpt:

     A fun and family friendly event held at the Lake Worth Cultural Plaza. For the 11th Annual Festival of Trees we have talks on Butterfly Gardening, Proper Pruning, and the Lake Worth Lagoon. Musical guests include Lindsey Mills, Chaucer, and John Ralston. There will be Yoga at 9, Music & Story time for kids starting at 10, a performance by Downtown Dance and much much more. We hope our whole community will take a moment to celebrate the love we have for our trees: from Sea Grapes to Mangroves, to Banyans, Gumbo Limbos and more, we are so lucky to live 'Where the Tropics Begin."
      This is a free event.

There's a problem though with the flyers that they produced; can you spot what it is?

They don't say where the festival is located and there is no contact information on the front of the flyer. When you turn the flyer over it's blank. Just a square white piece of paper. Plus, nowhere does it say it's a free event—important information to share.

Spread the word to everyone you think is interested and make plans to attend the Tree Festival on Saturday, February 13th. The following week is the City's annual Street Painting Festival—it's an exciting time of year in Lake Worth, FL!