Friday, September 26, 2014

How Lake Worth appears on

Yesterday a story appeared in the Palm Beach Post from Jennifer Sorentrue about the incredible amount of traffic the Florida Tourism website, Visit Florida, received last year. Here is an excerpt from the article:
"Florida tourism leaders on Tuesday unveiled a series of marketing efforts designed to lure more millennial and international visitors, and they are creating a hospitality training program to ensure there are enough employees to serve the travelers.
Visit Florida, the state’s tourism marketing agency, aims to reach a younger audience by inserting its logo and other marketing material into a popular motocross video game that has been downloaded more than 4 million times. The agency also expects a partnership with National Geographic and an aggressive marketing campaign at Fashion Week in Sao Paolo, Brazil in April will bring more international tourists to the state.
Nearly 95 million people visited Florida last year. State leaders intend to boost that number to 127 million visitors by 2020 — a push that is expected to create 315,000 new jobs."
Visit Florida has done an amazing job promoting Florida and they continue to explore new avenues to increase tourism.

What I want to do is challenge my readers and fellow Lake Worth citizens to send new photos and update the information on Visit Florida website as it concerns Lake Worth. Why? Consider the following screen grabs from the Lake Worth section on the Visit Florida. Let's get more of our share of tourists to Lake Worth! Remember, the Gulfstream Hotel is reopening! I have added some of the Lake Worth beach as a trial run and they were accepted. Credit is also given.

Question: Why is a golf course in Wellington highlighted as a "Lake Worth" destination and our own municipal golf course not listed on Visit Florida? Visit Florida is the most visited site for tourists interested in Florida.