Lake Worth Beach City Limits: There are five business reporters that cover the City of Lake Worth. Do you know who they are?

Tuesday, January 9, 2018

There are five business reporters that cover the City of Lake Worth. Do you know who they are?

Get your Lake Worth business off to a strong start in 2018.

If you’re a business owner in the City of Lake Worth when was the last time you ever tried to contact one or even two of these business reporters? Most of you are familiar with Jeff Ostrowski and maybe Jennifer Sorentrue too, but do you know who the others are?

With five business reporters covering Central Palm Beach County (CPBC), the trick is learning how to reach out to the right one! Who would know that information? The Business Editor at the Post would and his contact information is below as well.

Jeff Ostrowski isn’t the only reporter covering this very important part of the County, for example, if you’ve been paying close attention to the issue of medical marijuana dispensaries here in the City of Lake Worth.

Contact a business reporter at the Post and use the “Five Tips” (see below) composed by a marketing and advertising professional who also happens to be in the all-important business of “business news” here in Central Palm Beach County (CPBC).

The Five Tips:

Know whom you want to reach out to, the editor writes, “. . . the trick is reaching to the right journalist.” For example, sending information to a beat reporter may not be the best option. Have you considered a business reporter? An entertainment reporter?
Who’s your audience? “So, tell us how many followers do you have on Twitter? How many friends/fans do you have on Facebook?”
Local, local, local, “. . . there must be a direct and definite Palm Beach County connection.”
Newsmakers, “Some of the best-read content we produce isn’t on the front page.” For example, per the Business Editor, the “weekly Newsmakers section”.
Video, “So if your business has ‘good visuals,’ drop in a link to some B-roll video that we can attach to the story.”

Here is the full list of business reporters with phone number and email address you can contact to get your business noticed and attract more customers.

Jeff Ostrowski, 561-820-4581; jostrowski@pbpost.com
Susan Salisbury, 561-820-4577; ssalisbury@pbpost.com
Jennifer Sorentrue, 561-820-4526; jsorentrue@pbpost.com
Charles Elmore, 561-820-4811; celmore@pbpost.com
Alexandra Clough (real estate/business reporter), 561-362-5557; aclough@pbpost.com
To reach out to Business Editor Antonio Fins: 561-820-4439; afins@pbpost.com

So. After going over the “Five Tips” do you think you’re ready to try and reach out to a business reporter to get your business noticed, and later, an article published in the Post? Get cracking!

It’s a very competitive business environment and it doesn’t help matters much when Lake Worth’s beat reporter is promoting businesses in the Village of Palm Springs:

For example, if you’re in the business of selling
“Icy treats” you don’t want your customers
going to Palm Springs!

Remember this “IN FOCUS: LAKE WORTH”
by beat reporter Kevin Thompson about ‘Icy treats’
at a gas station located where? Here in the
City of Lake Worth?

Sadly no. That RaceTrac gas station
is in Palm Springs!

Why go all the way to Palm Springs for “Icy treats” when you can get icy treats right here in the City of Lake Worth such as wonderful establishments like Toojay’s at 419 Lake Ave. in Downtown Lake Worth!