From CityLab: “Atlanta’s Planning Department Makeover”.

“A new seal, a new name, and most importantly,
new signs that people will actually read.”

Here are two excerpts from the article in CityLab by reporter Teresa Mathew:

Public notices about tree removal or zoning ordinances rarely catch the attention of the average person walking by them. That’s no longer the case in Atlanta.
     Fed up with the cluttered and uninspiring signage coming out of his office, Tim Keane, Commissioner of Atlanta’s Department of Planning, decided to make a change.

and. . .

     The previous signage system “appeared to be designed by lawyers,” says Blake Howard, the project’s creative director. “The language was hard to understand, jumping off the page at the same time. It wasn’t very visually appealing.”
     The ethos of the rebranding is “To Be Clear is To Be Kind.”
     “If we want to be kind to the public,” Howard says, “we want them to be able to understand what the purpose of the sign is.”

“To Be Clear is To Be Kind.”

Seen these signs around the City of Lake Worth?

Atlanta rebranded the “Department of Planning
and Community Development”. It’s now simply
called the “Department of Planning”.