Scenario.
You are a young and eager weather reporter.
The assignment editor wants you to do a quick news segment along the seawall at the beach in Lake Worth Beach but when you get to the scene nothing is really going on. Just a normal beach day but really crowded. But you have to do something because you’re a weather reporter!
But there is a solution. You can create your own weather if you want. Find out how below.
So a week or so earlier hotter than normal water and wind churned off the Ivory Coast and went heading west. Some claim they can feel a storm coming and those people are feeling something.
Being safe Lake Worth Beach sends out a press release advising the public to be careful of swimming in the ocean and of course everyone then heads to the beach. Not much is happening at the moment except for some brisk wind and surfers taking advantage of the higher waves. So the reporter, with his or her back to the ocean, needs something to air and quick!
What a reporter could do is just deliver the press release from LWB.
But another method will get you noticed called the “gale force” approach.
This approach is not advised in most situations but it certainly will get attention from the public (note the ‘gale force’ method may be encouraged in some newsrooms when assigned to report on anything that looks red-tidish or anything blue-green in the water).
So to quickly go Live with the news which isn’t news but you have to do something please take a few moments and watch a CNN segment, an example of the gale force method being employed.