Monday, December 7, 2015

Great news from Jorge Pesquera about Canadian tourism in Palm Beach County

Jorge Pesquera is the president/CEO of Discover the Palm Beaches and he has this welcome news for Palm Beach County as reported by Jennifer Sorentrue:
     “With the number of Canadian visitors to The Palm Beaches holding steady at 266,000 visitors for the first three quarters of both this year and last year, we’re encouraged that our targeted marketing efforts in Canada are working,” said Jorge Pesquera, Discover’s president and CEO. “The Palm Beaches fulfill the desires of our Canadian visitors in every respect, and we will be making our case in more compelling ways this coming year.”
     This winter, Discover plans to launch a new marketing campaign targeting Canadian travelers. For the first time, the organization plans to air television commercials in Canada as part of its annual marketing plan to promote the county as a travel and vacation destination for domestic and international tourists.
Although this is great news for most of us, a few that include The Obtuse Blogger (TOB), will be none too happy about this. She doesn't understand that many of the benefits we enjoy all year long in south Florida are because of the money that our friends from Canada spend here. So I say: "Welcome back Snowbirds from Canada!"

Don't forget to stop by and check out Lake Worth! We're just south of West Palm, right across the bridge from Palm Beach (33480), and Delray Beach is only a few minutes south. Hope to see you soon.