Thursday, January 14, 2016

The Lake Worth Cribune makes publishing history—turns accepted economic theory upside down

[Hard to believe but it will be a year ago this Saturday (1/16) since that silly tabloid hit the streets for the first time in Lake Worth. The tabloid didn't last very long; it folded up shop shortly after the elections in March. Quite a few spoofs of the tabloid were posted on this blog and below is one of them. Enjoy reading about the tabloid in Lake Worth that defied economic theory in the business of publishing!]

All eyes in the publishing industry are on the City of Lake Worth as The Lake Worth Cribune continues to defy accepted economic theory:
  • The Cribune is FREE
  • The Cribune has few advertisers 
  • The Cribune has a scattering of classified ads
  • The Cribune has a staff, office, and bills to pay
Yet, despite these challenges The Lake Worth Cribune continues to stay in business! The cynic might conclude the Cribune is not a newspaper at all but instead a clever promotional tool pushing an agenda under the guise of a 'newspaper'. That's jumping to conclusions; there's no evidence to suggest that charge. 

This could be an exciting story for a business reporter at The Palm Beach Post.

Next week: Will the paper still be Free? When will final issue be? Is this a new business model for publishing industry? How come no one figured out how to do this? So many questions!