Brevard backs plan to double billboard spending | FLORIDA TODAY | floridatoday.com

This area of the state is particularly hard hit by the NASA cutbacks. They just approved $600,000 in billboard spending along the Interstates as far north as South Carolina. Some people on the board wondered about the effectiveness of such a campaign versus working on social media exposure. This is a novel idea found on the second page of the article, click title for link.

Thompson also suggested trying something out of the box, like renting trucks wrapped in advertising promoting the Space Coast’s sunny beaches, and deploying them to cold-weather cities in the middle of winter.

Being the from the frozen tundra of the midwest, I'm not sure how well this would be received. That truck might draw more ire than awe.