I know that as a small business person whose office is many times a comfortable chair, a laptop, headphones and a wi-fi connection, the sort of space described in the article appeals to me. There are times when I need to focus on getting something done - like writing a report or studying some code language - I pack up my portable office and head to a corner of our Lake Worth library and isolate myself for a couple of hours. It's amazing how productive you can be if you remove the distractions from your surroundings. Sometimes the home office environment can offer too many obstacles to focusing on what needs to be done.
It sounds like they are on to something there.