Thursday, July 19, 2018

South Florida Water Management District* (SFWMD): Bypassing news media, communicating directly to public.


See the press release below headlined, “SFWMD Unveils YouTube Channel: SFWMD TV will help further educate public on District’s core missions and progress being made on major restoration projects”.

For example of the videos available, below is a very recent one about managing high water in South Florida following the massive rainfall last month.


On the left is John Mitnick, P.E., Chief District Engineer from SFWMD Executive Management and on the
right is District spokesman Randall Smith:



Press Release.


West Palm Beach, FL — The South Florida Water Management District (SFWMD) has unveiled its new YouTube channel, entitled SFWMD TV. This new website further expands the public's ability to learn more about what SFWMD is doing to manage water and protect 8.1 million residents from flooding.
     “Educating and keeping the public informed is a crucial piece of our mission at the District,” said SFWMD Chairman Federico Fernandez. “This Board wants to provide as many different channels as possible for the public to access information and learn more about our work and the accomplishments that impact their everyday lives.”
     SFWMD TV already contains more than two dozen videos produced by SFWMD staff for the public on topics Click on the image to view a Youtube video about SFWMD’s ongoing canal maintenance program. ranging from who to call during a flood to progress on the Everglades Agricultural Area (EAA) Storage Reservoir.
     The channel also includes interviews with SFWMD Python Hunters who are participating in the Governing Board's wildly successful Python Elimination Program by fighting the spread of the invasive Burmese python that threatens the Everglades.
     More videos will be added as they are produced by SFWMD staff to educate the public. Most live events conducted by SFWMD will be broadcast on the YouTube channel or Facebook Live.

End of press release.


To follow SFWMD on Facebook click on this link. To follow on Twitter use this link.


*The South Florida Water Management District is a regional governmental agency that manages the water resources in the southern part of the state. It is the oldest and largest of the state’s five water management districts. Our mission is to protect South Florida’s water resources by balancing and improving flood control, water supply, water quality and natural systems.