Tuesday, February 13, 2018

May 1st, 2018 is May Day. But for
The Palm Beach Post it may be,
“Mayday! Mayday! Mayday!”

Here in Palm Beach County for many people it will be May Day on May 1st. From Wikipedia May Day every Spring is an annual day of celebration of:

[E]arly European settlers of the American continent. In some parts of the United States, May baskets are made. [emphasis added] These are small baskets usually filled with flowers or treats and left at someone's doorstep. The giver rings the bell and runs away.
     Modern May Day ceremonies in the U.S. vary greatly from region to region and many unite both the holiday’s “Green Root” (pagan) and “Red Root” (labour) traditions.

But for The Palm Beach Post and the Palm Beach Daily News (aka, The Shiny Sheet) May 1st this year may be:

“Mayday! Mayday!

Why? Because May 1st, 2018, rounding off to the half-day, is exactly 6 months after the Post and Shiny Sheet were put up “for-sale” last year by the owner, Cox Media Group. Here are excerpts from the news article last year by the Post’s business reporter, Jeff Ostrowski:

WEST PALM BEACH — Cox Media Group said Tuesday [Oct. 31st, 2017] it has put a for-sale sign on The Palm Beach Post.

and. . .

     The Atlanta-based owner expects to find a buyer in six to 12 months, said Cox Media Group President Kim Guthrie. Cox Media Group also aims to sell the Austin-American Statesman and its Texas community newspapers. The privately held company will keep the Atlanta-Journal Constitution, the Dayton Daily News and its TV and radio stations nationwide.

Why could May Day, May 1st, 2018, become “Mayday! Mayday! Mayday!” at the
Post and Shiny Sheet:

The Post also enjoys a higher proportion of seven-day subscribers than other comparable markets. The newspaper’s circulation increases by more than 25 percent during the winter tourist season.

So what does that say about their year-round base of support and loyal subscribers?

One more excerpt:

     Guthrie [Cox Media Group President Kim Guthrie] said The Palm Beach Post’s property at 2751 S. Dixie Highway also is for sale. According to the Palm Beach County Property Appraiser’s office, the seven-acre parcel has a market value of $15.4 million.

Lastly, from the article by Jeff Ostrowski is this quote by Timothy D. Burke, publisher of the Post and Daily News.
“We look forward to continuing to serve our readers and advertisers.”
But isn’t the inverse also true that if the ‘readers and advertisers’ were being served properly in the first place by the publisher maybe the Post and Shiny Sheet wouldn’t be up for sale?

So. The countdown continues on to May Day or will it be “Mayday! Mayday! Mayday!”

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