Friday, March 31, 2017

Just in case you missed this from yesterday. . .

And there’s a bonus (see below), the “5 Tips” proven that work from the business editor at the Post, to give your restaurant or even Hipster food venue more attention.

Thankfully, Post business reporter Jeff Ostrowski is doing his part making a dent into the dearth of quality restaurant reviews here in the little City of Lake Worth. The City is still reeling after Nicole Danna was moved by her editor-in-chief at the New Times to cover the restaurant scene further south. She is missed.

Without further ado, to read the entire review by Ostrowski of Lilo’s Lake Worth in our Downtown use this link. Was the food review helpful? Let him know. A few excerpts:

Cool and casual. Lilo’s took the space long occupied by Rotelli’s, the pasta place. The dining room is dominated by a bar surrounded by tables, and there are more tables outside. This newly opened spot is an offshoot of a Lilo’s location on Atlantic Avenue in Delray Beach.

The spicy tuna taco ($5.50) was excellent [AGREE!], and the sweet plantains ($3) and chips with guacamole ($12 for a large order) also were quite good.

A wide variety of reasonably priced plates, and a laid-back vibe that matches the eatery’s surroundings in downtown Lake Worth.

At the end of the review:

Lilo’s Lake Worth is located at 701 Lake Ave. (the former Rotelli’s)
Hours: Daily, 11 a.m.–2 a.m.

Without further ado, from the Business Editor at the Post, the “5 Tips”:
  1. Know whom you want to reach out to, the editor writes, “. . . the trick is reaching to the right journalist.” For example, sending information to a beat reporter may not be the best option. Have you considered a business reporter? An entertainment reporter?
  2. Who’s your audience? “So, tell us how many followers do you have on Twitter? How many friends/fans do you have on Facebook?”
  3. Local, local, local, “. . . there must be a direct and definite Palm Beach County connection.”
  4. Newsmakers, “Some of the best-read content we produce isn’t on the front page.” For example, per the Business Editor, the “weekly Newsmakers section”.
  5. Video, “So if your business has ‘good visuals,’ drop in a link to some B-roll video that we can attach to the story.”
Think you’re ready to get your business noticed in the Post? Then get cracking folks!