Monday, February 10, 2014

Delray plans tourism blitz, ready to launch app - Sun Sentinel

More evidence that Delray Beach is in a class by itself. The CRA and Chamber of Commerce are jointly promoting Delray Beach as a national travel destination. Remember, they have the most expensive hotel rooms in the state. Click title for link. Read about the new app they are creating with Rand McNally:
The organization is getting some added assistance on the national spotlight.
Delray Beach is one of several test cities mapping giant Rand McNally chose to create a $15,000 cell phone app, which Immelman expects to launch in February.
"We want to put some thought into the launch," she said.
Immelman worked closely with Rand McNally's design team on the app, which is focused on places around Delray Beach "to give a fuller picture of the city."
Delray Beach was chosen for the app after winning "Most Fun Small Town" in 2012.
"We keep reaping the benefits of that," Immelman said.