Saturday, May 7, 2016

The Post enthusiastically endorsed the trajectory Lake Worth is moving. Then why all the negativity in the paper about the City since?

Prior to election day last March all three incumbents were endorsed, enthusiastically, by The Palm Beach Post and most every other legitimate and involved organization/group. In just one show of support for the direction the City was heading, campaign contributions, the incumbents took in dollars far outpacing any of the challengers. It wasn't even close. The prospect of just one of the incumbents losing, setting back all of the hard work the last several years, was a chilling thought for so many.

The Post editorial board acknowledged that reality (see image below).

In another gauge of support, volunteers, some noted they've never seen so many in the public volunteer for a slate of candidates seeking re-election. It was a precedent in a City that oftentimes is so divided politically. Now back to the Post endorsement:
"Lake Worth's current leadership has kept its eyes on the right goals. . ."
A few weeks after the election there followed at the newspaper, and continues to the present, a steady drip, drip, drip of negative letters to the editor and 'point of view', critical news articles, spin, a truly twisted editorial on the Sunshine Law, a general negativity towards the sitting majority and administration. Why would that be? Aren't there any letters or 'points of view' showing support for the City?

Then. . . in another interesting development, the Post began an "In Your Community" series where only six cities in Palm Beach County are featured each and every week and guess which one of those cities is? Lake Worth.
In the "round robin" following Lake Worth on Monday is Jupiter, Wellington, Boynton Beach, Palm Beach Gardens, and then West Palm Beach.
Would that be because they care about Lake Worth so much? Of course not. They're doing this "In Your Community" series because they hope to sell a lot more newspapers and make more money. Unless you're looking to find a used car, apartment, or interested in real estate how many people in Lake Worth even read the news in the Post? Fifty? A hundred maybe? So really, the paper's "In Your Community" news is meant for a much wider audience, right?

What type of news makes money for newspapers and gets the most interest? It's stories with drama, characters, and events that may be accurate, or even not. Are you following where this is going?

If the Post truly cared about the "community" in Palm Beach County they wouldn't be focusing on the same six cities. It would be different cities each week including news and information on the many large unincorporated areas that hardly ever receive attention in the County's paper of record. Doing that would be good for the community but wouldn't do much good for the paper's bottom line though.

So if you live in Jupiter, Wellington, Boynton Beach, Palm Beach Gardens, or West Palm Beach and scratch your head over a 'news' story about your city in the Post, just remember this:

It's nothing personal. It's just business.

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