Friday, July 24, 2015

[A LOOK BACK] Margaret Menge's pity party: the lead-up to her pulling the plug on her tabloid

[THE HISTORY: On February 28th Margaret Menge had a pity party and she had another one on May 1st, her last as 'editor/journalist'. She shut her tabloid down and of course it's everybody else's fault and she did nothing wrong. You didn't need a Crystal Ball to see her tabloid going down in flames; when you have an ALWAYS FREE tabloid that's delivered FREE with almost NO ADVERTISING the word 'unsustainable' comes to mind. So, without further ado, a look back at Ms. Menge's pity party in February as reported on this blog:]

There is so much nonsense in this week's Trib by Ms. Menge it's a challenge where to start: more "Common Ground (no 's') Church" nonsense, city commissioner's in a car together is a "Sunshine" issue (it is not), and a "Classifieds" section that is downright hilarious.

First though, some background—this 'newspaper' only began FREE circulation on January 16th of this year—and it is still free (mull on that for a few minutes). As of today, 2/28, that's only 44 days ago and just 53 days prior to a municipal election here in the City of Lake Worth. Note she did something very similar in 2012:
On Sunday, July 29, 2012, Margaret Menge rolled out her on-line 'newspaper' called The Lake Worth Sun. The last story in The Lake Worth Sun appeared 100 days later, on Tuesday, November 6, 2012. That was election day in Lake Worth.
[November 6, 2012 was the day Commissioner McVoy was re-elected.]

Now for Margaret's pity party. The following excerpts appear in her House Editorial (Lake Worth Tribune, 2/27/15) titled: "This Community Newspaper Needs Your Help":
     I [Margaret Menge, Editor and Publisher] have an awful lot to say about the news this week. But I have to take a break to ask for your help.
     I need help if I am to continue to put out this newspaper every week.
     I need someone to type up the Events Calendar each week. You could do it from home. It should take a couple of hours to gather the information, type it up and send it in.
[and...]
     If there's someone pretty sharp out there – maybe a retired attorney or journalist – I would really appreciate your help in going through this [PBSO] crime report and rewriting it in English.
[and...]
     If you have not done so already, please subscribe to the newspaper. Just do it. Send your check in, and we will bring a paper around to you. Free delivery to College Park and all other homes east of Federal is a promotional thing, and it's going to end very soon.
How interesting! [and...]
     The newspaper business is tough, and more money has been going out than coming in over these last three months as I worked to set up an office and start the newspaper.
And this comes as a surprise? To whom? [and lastly, drum roll please...]
     I want to keep this paper going. But it's a terrible lot of work...But I need more help. I don't mind admitting it.
Note that Margaret's editorial uses the word "I" sixteen times. Which makes you wonder who this 'community' newspaper serves: her or us.