Wednesday, December 4, 2013

Visit Florida focuses on growing tourism during Palm Beach... |

Multiple major state tourism meetings will take place in Palm Beach County over the coming months, with the goal of 100 million tourists statewide. Should we plan to showcase the Ixora and Silver Lions motels? Click title for link to the Emily Roach article. Here's a bit:
“The fact that we have six major events of Visit Florida is a reaffirmation of all the wonderful things in Palm Beach County,” said Jorge Pesquera, president and CEO of Discover Palm Beach County, the county’s tourism marketing agency. North, Central and South County will get a chance in the spotlight, he pointed out.
Florida is poised for a third record-setting year in a row, Visit Florida President and CEO Will Seccombe said, and has the momentum to “double-down” in 2013. No one promised to hit the 100 million goal set in September by Gov. Rick Scott, but tourism has been growing steadily since the recession ended. The marketing retreat’s theme is “Future Forward.”