Wednesday, September 11, 2013

Discover The Palm Beaches: What was old is new again as travel... |

And the answer is - a new visitors' bureau slogan. It ends up being a variation on a theme. Click title for link to article. Here is what was, what was chosen and what was discarded.
Destination name
Is: Palm Beach County Florida
Would be: Discover The Palm Beaches Florida
Is: The Best of Everything
Would be: The Best of Everything or The Best Way to Experience Florida
Organization name
Is: Palm Beach County Convention and Visitors Bureau
Would be: Discover Palm Beach County
What was rejected:
Florida’s Resort
Life Well Lived
Florida Unsurpassed