Thursday, April 11, 2019

Learn Spanish. See Spanish. Read Spanish. Begin reading La Guía News.


A test. Stop reading The Palm Beach Post for a week or two and get your news in Spanish. Sometimes Playa Lake Worth is news in La Guía.

For example today there is sports news in La Guía News on Twitter. For those of you not on Twitter the news below is called TwitterSpeak because on Twitter there is a character count limit:


Un éxito, la presentación oficial de los HISPANIC SPORTS AWARDS #HSA2019 @laguianews y @efsportsmedia les trae una organización para destacar a los jóvenes atletas locales en las comunidades hispanas. Si conoces a algiuen que le gustaria nominar, enscibase.


Now continue reading or go to La Guía and watch the video and read all about it in Spanish.

Very Important: Not shown in the Tweet below is the “Translate Tweet” icon!


To translate you have to go on Twitter for this to appear in American English:




Do this for a couple of weeks and then visit a Spanish or Mexican restaurant and listen to how people talk in Spanish. Even if learning new languages is difficult you don’t need to learn a new language. All you need to do is communicate.


Does La Guía News matter?


Ask a City Commissioner in Lake Worth Beach and he’ll probably say yes because he placed a political campaign ad in La Guía News and this commissioner was just recently re-elected.

So yes. Spanish news does matter.

La Guía translated means
“The Guide”.


If you speak only English you probably never heard of La Guía News but don’t underestimate its power and future impact. And if you are considering being on the 2020 ballot in Palm Beach County it would behoove you to follow The Guide too.

Lake Worth Beach District 4 Commissioner Herman Robinson’s SG1 campaign treasurer report showed something very interesting and portends a shift in promotion and marketing and creating a larger audience for one’s message: Herman has a $390 expenditure for advertising in La Guía News.

What is an SG1? Go to Lake Worth Beach City Hall and then visit the City Clerk’s office and find out. The fun part about campaign treasurer reports is when the final or ‘Termination’ reports come out. Stay tuned for more about that.

The motto for The Guide is “La Voz de la Comunidad Hispana” when translated means ‘The Voice of the Hispanic Community’.

How much this advertising in La Guía News helped Robinson’s campaign would be hard to gauge in such a short time but it most certainly is an acknowledgement of the growing Hispanic influence in that this newspaper attracts Spanish speakers who speak English as well, people who would then educate others about what is going on or not going on.

La Guía News is a free print publication that, according to their media kit, provides a marketplace for the Hispanic community linking up the public with businesses, products and services. La Guía News states the Hispanic market in Palm Beach County is third in Florida for growth since 2000 and Hispanics are 21.5% of the total population, the highest being Cuban, followed by Mexican, Puerto Rican and from other territories and countries of Latino origin as well. 

To learn more about La Guía News call 561-328-8450 or send an email to: Sales@LaGuiaNews.com