Wednesday, January 9, 2019

Lesson Module 112. City of Lake Worth elections: Time Management.

Below is the #1 lesson for campaign time management. The strategy called “Let’s talk” is a time-tested one that has bedeviled and bogged down many a campaign. For campaign managers having a candidate who likes to talk is fine, but having one that just won’t shut up is a recipe for disaster. Especially a candidate who thinks his or her mission is to enlighten the “great unwashed”.

Below is more information about “Let’s talk” and time management.

First, let’s briefly take a look at the previous lesson: Campaign signs. Free Speech MUST BE RESPECTED. So therefore,

The sign’s political message, no matter how silly or stupid, must remain untouched by the City.

There are no rules in the City of Lake Worth for campaign signs, except for one:

Campaign signs CANNOT be put out until the first Monday following New Year’s week.

So campaign signs are now permissible but even that rule is superseded by the Red Sign Rule (see below).

Worth another look: Re-purposing signs.

Remember, plastic straws are old news. In 2019 the efforts will be more focused on Chloroplast of which most varieties of campaign signs are manufactured. So to show an enlightened-environmentalist, Earth-friendly approach try re-purposing old signs. For example, take the sign below.

This sign is a Cara Jennings re-purposed sign:

To sum up campaign signs: Campaign signs CANNOT be put out until January 7th. But due to the Red Sign Rule even that is not enforced. To learn more about the Red Sign Rule click on this link.

Now to campaign time management and
the tactic called, “Let’s talk”.

One side in Lake Worth politics understands the value of time and campaigning all too well. The other side does too but they’re more inclined to fall into the trap: “Let’s talk”.

There are many people in this City genuinely interested and want to learn more about you as a candidate but there are others who will NEVER VOTE FOR YOU, EVER, no matter what you say or do. The problem is this: how do you tell the difference? It’s not easy.

One side has been using a devilishly clever tactic for many years now: the conversation “at the door” to bog down an opposition campaign. Here’s how it works, an example: The candidate (and this goes for the campaign volunteers as well) are canvassing a neighborhood:

  • Knock Knock
  • Door opens, “Hello”.
  • “Good afternoon. I’m a candidate for City Commission”.
  • “Wonderful. Can you tell me about [any current topic will do]?”

Then a conversation will ensue for 15–20 minutes, or even longer. Doesn’t sound like a big deal, but what if this happens just 5 times a day? That is:

≈1½ hours a day for the candidate and
each canvasser or ≈44 hours a month
for each person in the campaign! 

How many other people could have been contacted by the campaign in that time? A lot. So keep this in mind as you get those campaigns up and running especially if you’re up against an incumbent with name recognition and an actual record of success and achievement: train your people how to canvass properly.

In conclusion: When you hear someone say, “Let’s talk” do they really want to hear what you have to say? Or are they just trying to bog you down?

Stay tuned for more about this later on.