Monday, September 18, 2017

Anyone can write a Letter to the Editor (LTE). But what’s the trick to get it published in The Palm Beach Post?

Did you know Lake Worth is only city in Palm Beach County to receive “Hometown Destinations” status
in the Post, beating out both Delray Beach and
West Palm Beach too?

Follow the instructions below and compose a positive LTE about our little City of Lake Worth today. Maybe your LTE will be chosen by the editor for the upcoming post-Hurricane Irma Special Edition! How cool would that be? But for that to happen you need to send in your LTE very quickly.

It’s true. The City of Lake Worth’s very own
“Special Keepsakes Series” began last March:
It’s this “Hometown Destinations” series which confirmed the obvious: Delray Beach is in decline and Lake Worth is a city truly in ascendance.

However, despite being a “Hometown Destination”, very few positive LTEs get chosen by the editor and actually published. Here is an excerpt from a LTE several months ago — the exception — a positive portrayal of our little City of Lake Worth:

“I urge prospective buyers to look into the abandoned home market for their families. In the city of Lake Worth, a charming, diverse and culturally rich area, there are abandoned homes looking for someone to love them. Ask your Realtor to show you some.”

How to write a LTE:

  • Keep your LTE to 150–200 words in length. The “shorter the better” is a good rule.
  • An LTE submitted by email (see below) is the best method and remember to include your phone number and complete address.
  • Engage like-minded “average citizens” to write LTEs on the same subject.
  • Listing your credentials will help greatly; then always follow up your LTE!

This is the trick!

  • Follow up your LTE with an email or fax later that day or the next morning.
  • Then later, call or contact the editorial department and explain why your letter is important.
  • Don’t be timid! Stay pleasant and respectful but make a strong pitch.
  • To seal the deal, just ask outright, “Are you planning to publish my letter?”.

So get cracking and have your LTE published in
the Post, maybe even in the Sunday paper:

  • Email:
  • Fax: 561-820-4728
  • Phone: 561-820-4441

Using snail mail:

Palm Beach Post
ATTN: Letter to Editor (LTE)
2751 S. Dixie Highway
West Palm Beach, FL 33405

Good Luck!

No comments: