Monday, June 19, 2017

City’s new favorite word: “vibrancy” (used in a press release, news article, and examples in daily usage).

Have you heard more vibrancy is coming to the area near our Lake Worth Arts Center in the Downtown? Learn more about that below.

Our old favorite word, “charming”, has been mothballed after being replaced by “dynamic” and “unique”. Here’s our new favorite word:

vibrancy; the definition:

“pulsating with vigor and energy”; “vigorous; energetic; vital”; “exciting; stimulating; lively”.

The word “vibrancy” used in a press release:

“Designed to attract arts related businesses and amenities, the new commercial building [West Village Art Lofts] as well as street level artist work space will add to the vibrancy of the West Village commercial area through small business development.”
Press release dated June 12th, “Neighborhood Renaissance Receives $500,000 Project Reinvest Grant for West Village Art Lofts in Lake Worth”.

The word “vibrancy” used in a press release:

“We’re bringing back that vibrancy to the hotel, which in turn brings back vibrancy to the downtown district,” said Michael [Steven Michael, principal of developer Hudson Holdings].
—Quote from article in the Sun Sentinel datelined April 14th, over 2 months ago.

Lesson. Try using the word “vibrancy” yourself in a sentence. Two examples:

“Why won’t the local press report anything about the Blueway Trail? Surely they can sense the vibrancy.”

and. . .

“My vibrant mood deteriorated when I saw the news about the pool at our Beach. But my vibrancy returned when learning the City will find a better location for a pool somewhere else.”

Practice today and then try using the word “vibrancy” at the City Commission meeting tomorrow.
“Madam mayor, commissioners. Thank you for this opportunity to speak. When can we expect to see vibrancy at our historic Gulfstream Hotel? The public wants to know.

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