Friday, December 1, 2017

How to do a TV news or press interview: Two very easy-to-learn and highly effective techniques.

Once Again.
A Timely Lesson.

This blog post which includes instructional videos (see below), according to feedback from my readers, many have found very helpful. Last year, prior to the City of Lake Worth’s Neighborhood Road Bond referendum a certain reporter (to go unnamed) was showing up around the City trying to get negative responses and spin the referendum in a very negative way.

That effort, am happy to report, ended up in vain. The referendum to fix our roads and potholes passed by a whopping 69%. But the problem remained: when a reporter is bent on spinning an issue negatively or making the City look bad, how should the unsuspecting public react?

For example, have you or someone you know ever been approached by a reporter asking for comment and maybe were surprised to see on TV your positive comments went unreported but the one negative thing you said is what appeared on the news! Or. . .

Are you a seasoned pro dealing with the press and news media? How does one quickly teach the average person in the public how to give a TV news or press interview? It’s easy!

Rephrase the question
and
Give to Get.

Learn more about these two very effective
techniques below.

All you need to practice and become proficient is
a full-body mirror and 10 minutes a day.

Understand that most reporters in TV news and the press are a good bunch and highly professional. When you see a reporter don’t hesitate to walk up and say, “Hi” and strike up a conversation. If they’re in a hurry the best of the best will hand you a card and apologize for not being able to stay.

Keep the card handy to contact the
reporter later on.*


A little trick: Most of the time you’ll find the video crew to be very polite and respectful. Sometimes the best way to get information to a reporter is to “bend the ear” of the crew. They’ll pass that information on if he or she thinks it’s important to get the story narrative correct.

But what do you do if you’re approached by a reporter asking leading, hostile questions?

First pause for a moment! Never respond quickly. Take your time and think it out for a moment. Then. . .
  • “Rephrase the question”
  • “Give to Get”
This short 2-minute video explains how these techniques work:



Don’t let any of the press or the media “spin” what is happening in and around our little City. Try this technique if a reporter approaches and asks you a leading question: Take a deep breath, pause, and remember what to do.

Rephrase the question and then “Give to Get”. 

Now for another example: A news crew showed up at Lake Worth City Hall last year (see video below) during discussion about moving forward with the referendum to fix the roads and potholes. However, despite all the efforts by one particular City commissioner to put a negative “spin” on the referendum, he failed. That referendum later passed overwhelmingly last November with 69% saying, “Yes” to the bond.

The positive messages won the day at
that Commission meeting.

If you see an interview in progress and hear false and/or misleading information being given to a reporter don’t hesitate to walk up and get the facts out. Approach the reporter and ask to be interviewed and remember to be polite, respectful, stay calm, and don’t get too excited. Just stick to the facts.

Study the body language closely in the video below, e.g., hand gestures, posture, reassuring facial expressions, smiles, and try using these techniques the next time you’re interviewed by the media and press (please note, if you’re short on time, watch this three-minute segment of the video below and practice these techniques yourself in front of a mirror).




*When interviewed by the TV news or press ALWAYS GET THE REPORTERS CONTACT INFORMATION, either a business card or write down their phone number and/or email. When the news hits the print edition or airs on TV and there is a reporting error you want that corrected as soon as possible.

1 comment:

Jana said...

watching this for the first time. Thank you, God, the election turned out like it did. You are very funny, Wes.