Monday, June 5, 2017

Florida history: “The Road to Beauty” (1965) — Film sponsored by the Florida Citrus Commission.


Below is a video from the State of Florida Archives. Advertising and promotion of Florida’s citrus industry has, shall we say, evolved over time. Here is an excerpt from the text of the article:

“Health maintenance techniques are demonstrated, including how to walk properly, dance as exercise, nutrition (such as citrus), and sports. The film then moves on to discuss career, marriage, and home life. A wife announces that she is pregnant and the couple promptly drinks some orange juice to celebrate.”

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