Thursday, December 5, 2013

Travel industry professionals visit Palm Beach County | www.mypalmbeachpost.com

Lots of good information about the state and local efforts to promote tourism and Palm Beach County's piece of the action. The ground-breaking for the convention center hotel is tomorrow. Click title for the Emily Roach article. Here is a bit:
Visit Florida is the state’s tourism marketing agency and has a budget of $54 million this year, which is a 50 percent boost because the governor wants the state to host 100 million visitors in the next year or so. About 94 million are expected this year — making it the third year of breaking records.
Our local marketing agency, Discover Palm Beach County, formerly the Convention and Visitors Bureau, joins in on some of Visit Florida’s shared advertising opportunities. And statewide, all tourism areas benefit from national and international campaigns like “Must Be the Sunshine.”