Saturday, December 14, 2013

1959: Retailers Ring With Holiday Cheer

This clip from 1959 is good evidence that TV news reports analyzing holiday shopping trends are not exactly new. This report by WTVJ's Fred Mooke shows that half a century ago shopping reports were based on shoe-leather reporting rather than sales figures compiled by retail analysts.

And if the b-roll in this story is any indication holiday season sales were as familiar to Eisenhower-era shoppers as present-day ones.

This video and audio is copyrighted/owned by the Lynn and Louis Wolfson II Florida Moving Image Archives.